NEW PRODUCT RELEASE:

Brute Force II Re Loaded

The most talked about male support formula on the market just got re loaded!

New formula contains per capsule:

20,000mgs of Trigonella Foenum Graecum extract with high fenusides.

15,000mgs of Tribulus Terrestris extract with high protodioscin and saponins

600mgs of Adaptogenic Ashwagandha Extract

Each of these ingredients have been used traditionally through out various cultures
to promote strength, vitality and libido.

To read more on this amazing new product click here

 

 

New Product - Leukadron - AVAILABLE SOON

LeuKadron™ Beyond Protein Powder
We all have one thing in common that is building muscle mass, many times at the expense of adding some pretty nasty layers of unwanted body fat in the process!
There is no doubt a fine line between nutrients ingested to nutrients actually burned or used as fuel, if we exceed this amount we naturally gain bulk but often it's not entirely the type of weight we are aspiring to gain. What counts at the end of the game is rock hard lean muscle mass or as the scientific community likes to call it, fat-free-mass! We want the muscle minus the stuff that hangs around the old mid section and blurs out all the hard effort we have put in at the gym.

Introducing Leukadron, the first product on the market designed purely for those who are tired of gaining excess bulk and only want pure quality lean muscle mass.
It contains all the essential amino acids needed for muscle growth, along with 3 advanced forms of the amino acid L Leucine which have been extensively shown in scientific research to turn on the muscle building engines in the human body. We have also included high dose's of the Branch Chain Amino Acids to facilitate muscle recovery.

Basically LeuKadron provides super charged building blocks for lean muscle growth minus the lactose, sugars and fats that basic protein powders may contain.
This product is perfect for athletes seeking extreme definition, like bodybuilders, fitness models or even fighters who want to build or maintain lean muscle mass without any excess bodyfat.

Click here for more details

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Catch up with Steve on myspace.

Everyone has one these days, so if you are on myspace add me.


Myspace: www.myspace.com/stevejonesoz


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STEVE WINS CLASSIC PHYSIQUE AT AUSTRALASIAN TITLES

Steve won the recent "Classic Physique" category at the 2007 Australasian titles
held at Revesby Workers Club NSW.
We had a promotional stand at this event and it was a great weekend, with the introduction of the new
"Elite" division, for highly placed amatuers and competitors who hold a pro card but have not placed in a pro show.

Here are some photos of Steve taken the day after the show at Coogee beach and in Paul & Carol Grahams Beach Fitness gym.

CLick on photo for larger view...

STEVE JONES BACK ON STAGE AT THE GOLDCOAST OPEN CHAMPS 22nd APRIL 2007

Steve won the recent "Classic Physique" category at the 2007 Goldcoast Open Champs
held at the Southport RSL on the Goldcoast,QLD.

 

NEW PRODUCT RELEASE

SHOCK WAVE - Prepare to feel the ferocious power and energy of the SHOCK WAVE!

The power of Ancient Civilizations meets the future of Advanced Sport supplentation.
We are proud to introduce the amazing product as it is one of the most complete and effective products we have formulated.

6 Powerful ingredients designed to release untapped cellular energy, buffer lactic acid levels like never before allowing you to push out those additional reps with ease.
One of the key ingredients is a totally new form of L Carnosine called N Acetyl L Carnosine.
It is does not get split or broken down into Beta Alanine /L Histadine so in can in fact enter your muscle cells
to deliver a powerful effect. Cellular L carnosine is abundant in fast twitch muscle fiber, the very fiber responsible for extreme explosive power and energy, the kind needed to break personal records!

Combine this with Shilajit the secret ingredient of the ancients known as "conqueror of mountains and destroyer of weakness". It comes from the rocks in the lower Himalayas and contains the 84 minerals in ionic form along with the worlds most effective electrolyte - Fulvic Acid!

We have also included the highly bio available Ethly Ester forms of the Branch Chain Amino Acids to ensure lean muscle tissue is not catabolized during intense training sessions.

To top this off we have 100mgs of the ultimate Cellular fuel Co Enzyme Q10, to power the mitochondria ( the tiny powerhouses of your muscle cells)

Plus 50mgs of R Alpha Lipoic Acid to balance blood sugar levels and help shuttle the other powerful ingredients into your hungry muscle cells. R Alpha Lipoic Acid is 12 x more bioavailable than the standard ALA form!

Finally Bioperine has been added to enhance absorption by up to 30% ensuring all of these ingredients are delivered to your cells to fascilitate ferocious energy, power and endurance!

CLICK HERE FOR MORE INFORMATION



STAY CLEAR OF CAFFEINE LOADED SPORT SUPPLEMENTS BEFORE EXERCISE!

Latest research from Dr. Philipp A. Kaufmann and colleagues from University Hospital Zurich.
Study participants were regular coffee drinkers. After abstaining from coffee for 36 hours, their blood flow was measured before and after exercise. Then they ingested caffeine tablets (equal to 2 cups of coffee) and repeated the same test to measure blood floor prior to and after exercise. The caffeine did not affect heart blood flow when the participants were at rest. However, measurements taken immediately after exercise showed a 22% reduction in heart blood flow after they'd taken the caffeine tablets, compared to their previous results. Participants who exercised in a chamber simulating high altitude (15,000 feet) experienced an even greater reduction in blood flow—39% lower.

While caffeine is a stimulant, and previous studies suggest that it may enhance athletic performance, this study suggests the opposite. Caffeine does stimulate the brain, increasing awareness and concentration. Athletes who ingest caffeine before performing may feel that they are enhancing performance, but these researchers suggest that the athletes are simply more alert, awake and focused.

Sport supplements loaded with caffeine!
The current trend in the sport supplement industry especially US products is to load them with at least 200mgs of Caffeine per serve to give the consumer that false "BUZZ" to make it feel as though the product is actuyally doing something for them! Usually it is a cheap way to mask the innafectiveness of a weak or watered down formula.

However with the latest as listed above it now appears that caffeine can actually suppress performance especially your bodies ability to carry blood to the heart!

lets take a closer look at some of the side effects associated with caffeine loaded products:
1/ Caffeine does not give you energy. It stimulates your nervous system and adrenals. That's not energy, that's stress.
Imagine going to a bank for a loan. The loan officer agrees to your loan. But as you leave the bank you notice the fine print - the loan has to be repaid at 75% interest! The 'energy' that you think you get from caffeine is really just a loan from the adrenals and liver, and the interest you have to pay is very high.
Stress is a major factor in disorders such as anxiety, insomnia, depression, ulcers, rheumatoid arthritis, headache, hypoglycemia, asthma, herpes, hypertension and heart disease. And yet hospitals provide coffee and tea, which put your body into stress!!! DHEA is our vitality hormone. A decreased level of DHEA is a cause of aging. Caffeine consumption leads to DHEA deficiency.

2/Caffeine DOES NOT improve learning or memory. In fact the exact opposite is true. Scientific studies show that caffeine as normally consumed can reduce cerebral flow by as much as 30%. That means less oxygen to the brain and reduced memory and cognition. It is also believed that this reduced blood flow to your head is a contributor to vision and hearing loss typically associated with aging.

3/Caffeine lowers the stress threshold in virtually everyone. That is, if you have had caffeine, it will be easier for you to suffer from emotional stress. (Therefore, when research is done that is designed to show how safe caffeine is, any test subject who is under significant stress is removed from the study).

4/Women who consume more than 24 ounces of coffee (6 moderate cups) per day had almost twice the risk of heart attack compared to non-coffee drinkers. Moderate coffee drinkers with high cholesterol had more than seven times the risk of heart attack, while heavy coffee drinkers had eighteen times the risk of non-coffee drinkers!

5/A single cup of coffee can reduce iron absorption from a meal by as much as 75%. Caffeine also depletes your supplies of thiamin and other B vitamins, calcium, magnesium, potassium, and zinc.

6/Caffeine increases calcium loss and risk of osteoporosis. In one large study, the risk for hip fracture for those women who consumed the most caffeine was 300% greater than it was for the group that consumed little or no caffeine.

7/Caffeine AT ANY TIME of the day can cause sleep problems, especially if you are under stress.
People do not develop a tolerance to the anxiety-producing effects of caffeine. Rather, people simply become accustomed to the feelings of stress, irritability and aggressiveness produced by the drug.
Caffeine contributes to depression in well-defined ways. This is particularly due to the withdrawal effect, which can cause headache, depression and fatigue, even in light users. Cherniske reported that 90% of people who came to him who suffered from depression and gave up caffeine completely for 2 months reported that their depression went away!

Summary: Be careful when purchasing any pre-workout of fat burning product to ensure they are not loaded with copious amounts of caffeine. Some products I have seen contain in excess of 300mgs per serve which is totally ridiculous....yes you will no doubt get a buzz , however that buzz may come with a high price tag, anxiety, jitters, nervousness and adrenal overload. Its a false energy, basically tricking your mind to make you feel more energetic but physically it is actually depleting your body and placing it under stress!

This is the main reason we do not include caffeine in our sport supplement range as we feel it does not promote a true "Positive energy" from the body but rather a "negative false energy".
We do not need to mask the quality of our ingredients with a cheap stimulant as the products speak for themselves and are designed to promote optimum cellular energy levels and enable your body to handle the stresses of hardcore workouts.

Click here for a cutting from Muscle Mag International on Caffeine Pre workout.

7-KETO DHEA - THE TRUE METABOLIC PATHWAY
It seems as though many people are unclear of the correct pathway of the metabolite of DHEA - 7-Keto.
7-Keto does not have any Androgenic/Anabolic effect it is purely designed for weightloss and has 5 world patents on its positive effect on enhancing thermogenesis and increasing Resting Metabolic Rate ( RMR).

No other product has the kind of research that 7-keto has behind it and if you are looking to add a highly effective scientifically proven weight management supplement to your program you can't go wrong with 7-Keto Dhea.

Keep in mind there are no androgenic effects to be gained from 7-Keto as the human body does not have an androgenic receptor for it to bind to, click belowfor the accurate metabolic pathway chart of hormones in the human body showing the progression from Cholesterol all the way through to testosterone and estrogen.

CLICK CHART BELOW FOR FULL SIZE

 

INDEPENDENT TEST RESULTS JUST IN FOR 14 OF THE POPULAR TRIBULUS PRODUCTS!

We pride ourselves as a company on bringing you the absolute finest quality products that money can buy.
As part of our on going goal for consumer awareness and education we had 14 popular Tribulus products tested by an independent lab in Utah, USA.

The tests were conducted on state of the art testing equipment using the latest techniques to test for
active Protodioscin in the products.

Some of the results were quite surprising to say the least, I guess we were not surprised that Brute Force II came in at 521mgs of Protodioscin per serve as we do use the highest grade material available.

As a company we have no interest in knocking other products, these tests were carried out so you the consumer can make wiser choices when purchasing sports supplements.

We have no reason to make false claims or hype up our products as these results speak for themselves as do the results you get from using them.

Click below for the full report





BUYER BEWARE:

The supplement industry has a number of companies who are notorious for "Hype" or over-exagerating products!
The worst example is in some of the outrageous advertisements published in some of the magazines, in which a fully pumped up Pro Bodybuilder is promoting a natural sports supplement! Anyone in the industry knows these guys would be more suited to promoting products from a Pharmaceutical company than a supplement company!

I guess the message is don't be mislead into thinking you can reach those kinds of freaky sized athletes with the use of their latest and greatest wizz-bang-patent pending cellular matrix complex!

Stick to brands that have a passion for the industry and those companies who support the natural bodybuilders as these are the guys you should be looking up to, as these are the people who use natural sports supplements to achieve their attainable physiques!

Take a look at the labeling of the products and make sure each ingredient is LISTED in Milligram's per serve so you know exactly what you are buying. Stay clear of mysterious matrix complex's that do not list milligrams as there is a chance these formulas will contain more of the cheaper ingredients and less of the more expensive ones.

Also look for ingredients that have some science to back up their claims, and patented ingredients as these usually have a host of scientific research to back up the particular ingredient.

Read as much as you can about nutrition and learn how your body functions, as natural athletes have to be very critical on what they put into their bodies to ensure they get the absolute best results.

To summarize: Don't fall victim to the "Hype Mongers" as there best interest is emptying your wallet not getting you into the best shape of your life.


HGH FORMULATION THE NUMBER 1 HGH RELEASER ON THE MARKET

Powerzone's Hgh Formulation is the only scientifically formulated Hgh Releaser on the market.
Stimulating the release of natural HGH is a real science and not just a case of

There have been a few cheap copies hit the market recently some coming in from China.
The key ingredients shown to release HGH are an Arginine peptide plus L Lysine in the correct ratio, any other amino acids or amino acid chelates ( minerals bound to amino acids) will interfere with the uptake of the two key ingredients and therefore make the product totally ineffective.

Our Hgh Formulation also uses a precise blend of Acid buffers to ensure the PH balance of your stomach is at an optimal level to ensure uptake of the Key amino acids.

We spend a great deal of time in research and development before we release a product onto the market, many times we will scrap a product and start all over
if we feel that it is not up to our high standards.
Our goal is to provide you the most effective and advanced
sports supplements that we can possible offer no expense spared.

It is virtually impossible to make a very cheap EFFECTIVE product as the two
words are contradictory. You essentially always pay a little more for quality and
as the old saying goes you do get what you pay for!



NEW PRODUCT RELEASE

Ignite 2 - Hyper-Volumizing Formula

It's here..... The most advanced pre-workout NOS booster from Powerzone Nutrition.

8 of the latest breakthrough ingredients make up a super-charged formula to help you blast through your grueling workouts with ease.

We have kept the original Ignite ingredients and added another 5 on top.
But not just any old five, these are the most advanced peptides of their kind formulated to work synergistically.

The five new ingredients:
Arginine Ethyl Ester Malate ( AEEM )
Creatine Ethyl Ester Malate ( CEEM )
Taurine Ethyl Ester ( T-EE ) Hyper volumizer
Magnesium Orotate
Potassium Orotate

Plus we have boosted the Original three ingredients up to enhance the formula even more.
2000mgs Di Arginine Malate
2000mgs Tri Creatine Malate
2000mgs L Citrulline Malate

All of this with the bonus of NO ADDED SUGAR or fillers!

Note: Many pre-workout formulas and NOS boosters contain high levels of caffeine to mask the
ineffectiveness of the their ingredients. Caffeine has no place in a pre-workout formula as it only serves to give a quick buzz rather than supply important amino acids and substrates that fuel your intense workouts.

Accept no Imitation's- Ignite 2 is the Ultimate Per-workout Nos boosting formula.
Click here for more detailed information



NEW PRODUCT - SUPER-CHARGED BRUTE FORCE II - Maximum Strength

We have taken the Original Brute Force and super-charged it by adding even more high grade Tribulus Extract.
Brute Force II now delivers a whopping 1000mgs of the highest grade tribulus money can buy, delivering a potent 400mgs of Protodioscin and 900mgs of Total Saponins!

There are a few companies who are using mis-leading advertising claiming high levels of Protodioscin and Saponins but are falling short of the mark as we have tested a number of them.
Check out the Certificate Of Analysis of our Tribulus extract below, it actually comes in higher than the assay standards!

One of the keys to getting the most from any sports supplement is absorption.
There is little point in taking massive amounts of any supplement if the absorption is poor so this is one area which we feel is often over looked so we have added Patented Bioperine the unique absorption enhancer which has been shown to increase absorption of various herbal ingredients by up to 30%!

So now you have Brute Force II a highly potent Super-Charged formula with the help of Bioperine!

The reports we are getting back from customers using Brute Force have been simply amazing so I am sure the new Brute Force II will be welcomed with open arms.

For more detailed information click here.

TRIBULUS AND THE TRUTH ABOUT PROTODIOSCIN

It's unfortunate that some companies still try and deny that Protodioscin is the Key active ingredient in Tribulus that offers all of the benefits for enhanced testosterone levels!

It has even been mentioned that some companies have tried to "Spike" their Tribulus products with Protodioscin! What a totally ridiculous claim this is, as pure Protodioscin in it's purest form at 95% is thousands of dollars a kilo........
This would surely be an expensive spike for products that retail for around $20-$30!!!

The truth is certain companies have to resort to smoke-screen tactics to fool the consumer when their product comes back from a test and shows ZERO Protodioscin.

Rest assured we have tested "so-called" Bulgarian Tribulus to find it had ZIPPO Protodioscin content yet there are still numerous companies claiming their superior Bulgarian extra special Tribulus is the holy grail!

Let's set the facts straight it is the Protodioscin content that matters and then the Total Steroidal Saponins.If you hear or read otherwise you are being scammed, plain and simple.

Don't fall for cheap diversions by companies with inferior products, or companies who receive endorsements from a supposedly "Independent" testing facility! Ask yourself why any person associated with a testing facility would endorse a single product when they are suppose to take a totally unbiased stand!

Protodioscin is what makes Tribulus effective and without it you may as well be buying a bottle of sugar pills.
Do your research and only purchase products that you can trust.

Here is the COA ( Certificate Of Analysis ) for the high quality Tribulus we use in Brute Force.

CLICK IMAGE FOR LARGER VIEW

RECENT TESTING RESULTS

Recent double-blind test analysis on the top selling Tribulus/Testosterone boosters in Australia concluded that Brute Force has no competitors when it comes to protodioscin content. As most of you know protodioscin is the active ingredient in Tribulus and all successful research has been based on tribulus
with a 40% protodioscin content. What this basically means is products that contain little or no protodioscin produce little to zero results!

After getting the results back we were quite surprised as the majority proved to be extremely low while others did not even have a trace of protodioscin! That's right not even 0.001 mgs and some of these products claimed to contain a 60-80mgs of
protodioscin per serve.

We are certainly not into straight out bagging of other products as this is a immature approach to business, however we do want to make it known to consumers to make sure that you do your research and look for supplement brands that disclose 100% of their ingredients including the active extracts on their product labels. There should be nothing to hide if the company is confident their product is of a high standard and true to label.
Click here for more on Brute Force

New Product Release:


BULLET PROOF

14 of the most potent ingredients in one formula.
Bullet Proof State of the art Formulation contains:

- Advanced Hormonal Optimizers

- DHT Androgen Receptor Blockers

- Nitric-Oxide Vasodilator Matrix

- Anti-aromatization Formula

- Advanced Phytosterol Complex

- Adaptogenic Actives

- Hgh / Dopamine Pre-cursors

- Anti-OX Cellular Protectant

- Libido Enhancers / Prolactin Inhibitor

- Natural diuretic

- Prostate Protect System

- Anti-Inflammatory Substrates

- Bio-Enhanced Absorption Optimizers

-Totally synergistic formula, each ingredient designed to complement each other!

100% Bullet Proof Formulation brought to you by Powerzone Nutrition the leaders in advanced sport supplementation. click here

Available soon at only the best health food and supplement retailers Australia-Wide.





7-KETO
The amazing 7-Keto is now available and we are proud to add this scientificallyproven product to our successful range of products. 7-Keto is backed by 5 human clinical studies and is the only product proven to increase RMR ( Resting metabolic rate ) which is very important for those on a weight management program as the metabolism tends to slow while dieting and can actually impair weightloss progress!
To read more about this exciting new product click here












LIPO FUSION
The new kid on the block is Lipo Fusion. This product takes the science of fat burning to a whole new dimension with it's state of the art ingredients. Synergy is the key and this formula uses the power of 4 ingredients to create one of the most effective weight management systems available. Purely losing weight is not the answer, what we want to achieve is a lean muscular body, a functional body with great aesthetics.
Lipo Fusion works 24/7 or literally around the clock to not only help you lose unwanted bodyfat but also maintain and even increase lean muscle tissue! It is NOT a stimulant, has no side effects like jitters or anxiety as all stimulant based fat burners that contain caffiene actually can damage your nervous system and strip lean muscle from your body. Lean muscle is your bodies fat-burning engine, so the more lean muscle you lose the less fat your burn! Rest assured you will not find a more complete,safe and effective weight management system than Lipo Fusion. This is no doubt a weightloss supplement for those serious about looking their absolute best. Click here for more info